10 on 1 – Sound and Taste

Photo from the National Post

I chose the article, “Does Sound Affect the Way We Taste?” by Chau Tu from ScienceFriday (https://www.sciencefriday.com/articles/does-sound-affect-the-way-we-taste/).

  1. Loud volumes, especially in restaurants, might be suppressing how we perceive the saltiness and sweetness of foods
  2. If you reduce the intensity of saltiness by 20-30 percent, that’s going to have a very significant impact on your enjoyment of food.
  3. Relates to when you hear loud music while trying to listen to someone speak at a normal level, the music drowns out the person’s voice, like how it can drown out tastes
  4. Under the right conditions, loud noise might actually enhance certain flavors
  5. Background noise, like that you hear on an airplane, may boost the taste of umami
  6. Auditory conditions in air travel may actually serve to enhance appetitive and sought-after taste qualities
  7. There isn’t enough brain research to explain exactly why some flavors seem to be suppressed by surrounding noise while others might be heightened
  8. Some studies suggest that it’s not the volume of sounds that seems to affect flavor, but rather the type of sound might play a role
  9. Sound can be used to emphasize or draw people’s attention to certain flavors of a dish
  10. “Our experience and our enjoyment of taste and flavors of food at home, in the air, and in a restaurant, is as much about everything else as it is about the ingredients and how they’re prepared.”

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