Food AD: Doritos

Above I have posted a Dorito ads from the Super Bowl. In this brief commercial a couple is at the doctor’s office receiving an ultrasound. This sentimental moment is turned humorous as the father begins eating Doritos. He notices that as he moves the chip in his hand, the fetus moves to follow it. He finds this funny and begins moving the chip more excessively until the baby hits the mother. The mother then gets angry and throws the Dorito across the room, causing the baby to be born earlier as it follows the Dorito out of the womb. Throughout the video the iconic Doritos bag is shown to the camera and the crunches are intensified. With every bite you are made to want the chips more. The husband is enjoying his Doritos and the unborn fetus wants them too, so they must be good. While this ad is ridiculous, it shows the humorous approach that Doritos takes in advertising to appeal to a certain audience.

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