Through my PSA I was trying to communicate how under-gratified farmers and ranchers are. People have become completely unaware of how their meals come to be. I want people to be more grateful and aware of food production and agriculture because I believe it is a pivotal part of society. A lot of articles I read, especially one from the Washington Post (https://www.washingtonpost.com/news/wonk/wp/2018/05/02/why-farmers-only-get-7-8-cents-of-every-dollar-americans-spend-on-food/?noredirect=on&utm_term=.4a5d82a0606c), helped me flesh out my ideas. They also helped me formulate new ones by presenting facts such as how much of our everyday products are byproducts of food produced by farmers and ranchers. I really liked creating this project as a video PSA. I researched a topic I am very interested in and, through this, I was able to use media I created and combine it with informational components to present a creative video. I am a perfectionist when it comes to projects like this, so it was hard for me to stop tweaking it. But, I had a lot of fun playing with different techniques and media. This project helped me explore video work and editing which I really enjoyed. I think I did a pretty good job at presenting a convincing argument because I used surprising statistics and combined them with impactful visuals. I also related my PSA back to my life through a personal connection with farming, which I believe strengthened my argument.